Last Updated: 30-05-2026
1. Introduction
Sure Foot Equine ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit **surefootequine.com** (the "Website"), subscribe to our newsletter, purchase products or services, or otherwise interact with us.
By using our Website, you agree to the practices described in this Privacy Policy.
2. Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Mailing address
- Billing information
- Information submitted through contact forms
- Information submitted when subscribing to our newsletter
- Information related to inquiries, bookings, purchases, or customer support requests
Information Collected Automatically
When you visit our Website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Website activity and navigation data
- Referral source
- Date and time of access
3. Newsletter Subscriptions
When you subscribe to our newsletter, we collect your name and email address to send educational content, updates, promotions, and information about our products and services.
We will only send marketing communications where permitted by applicable law or where you have provided consent.
You may unsubscribe at any time by:
- Clicking the "unsubscribe" link included in our emails; or
- Contacting us directly using the contact information provided below.
We may use third-party email service providers to manage and distribute newsletters on our behalf.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to improve user experience, analyze Website performance, and support marketing efforts.
Cookies may be classified as:
- Essential cookies
- Functional cookies
- Analytics cookies
- Marketing and advertising cookies
Where required by law, we will obtain your consent before placing non-essential cookies on your device.
You can manage cookie preferences through our cookie banner or your browser settings.
5. Google Analytics
We use Google Analytics to understand how visitors use our Website and to improve its functionality and performance.
Google Analytics may collect information including:
- IP address (which may be anonymized where available)
- Device information
- Browser information
- Pages visited
- Time spent on pages
- Traffic sources
Google may use this information in accordance with its own privacy policies.
You can opt out of Google Analytics by using Google's browser opt-out tools or by declining analytics cookies through our cookie consent mechanism.
6. Facebook Pixel
We use Facebook Pixel and related Meta technologies to measure advertising effectiveness, understand user interactions, and deliver relevant advertising on Facebook, Instagram, and related platforms.
Facebook Pixel may collect information such as:
- Website activity
- Device information
- Browser information
- Advertising interactions
This information may be used to:
- Measure advertising performance
- Create custom audiences
- Deliver personalized advertisements
- Improve marketing campaigns
Where required by applicable law, Facebook Pixel will only be activated after obtaining your consent.
7. How We Use Your Information
We may use your information to:
- Provide products and services
- Process transactions
- Respond to inquiries
- Manage customer relationships
- Send newsletters and marketing communications
- Improve Website performance
- Analyze Website usage
- Personalize content and advertising
- Comply with legal obligations
- Protect against fraud and unauthorized activity
8. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with similar privacy laws, we process personal data on one or more of the following legal bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Protection of vital interests
- Our legitimate business interests, provided those interests do not override your rights and freedoms
9. Sharing of Information
We do not sell your personal information.
We may share information with trusted service providers that assist us with:
- Website hosting
- Payment processing
- Email marketing
- Analytics services
- Advertising and marketing services
- Customer support
These providers are contractually required to protect your information and use it only for authorized purposes.
We may also disclose information when required by law or to protect our legal rights.
10. International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including countries that may have different data protection laws.
Where required, we implement appropriate safeguards for international data transfers, including contractual protections and other legally recognized transfer mechanisms.
11. Your GDPR Rights
If GDPR applies to you, you may have the right to:
- Access your personal data
- Correct inaccurate personal data\
- Request deletion of your personal data
- Restrict processing
- Object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with a supervisory authority
To exercise these rights, contact us using the information provided below.
12. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes described in this Privacy Policy
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Newsletter subscription information is retained until you unsubscribe or request deletion, subject to legal requirements.
13. Data Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
14. Children's Privacy
Our Website is not intended for children under 13 years of age, and we do not knowingly collect personal information from children.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.
16. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
The Murdoch Method, LLC.
Website: murdochmethod.com
Email:
